Australian travel tech solution eRoam is currently making waves in the travel industry with its affordable, easy-to-use travel booking solution and marketplace, which puts the power of an OTA at the fingertips of travel agents and advisors, and provides tour operators and DMCs with access to a huge global network of bookers. I sat down with eRoam’s Cofounder and CEO Anthony Hill to find out more about the company and to get his thoughts on the current state of the travel industry. Read more
Digital transformation marks a radical rethinking of how an organization uses technology, people and processes to fundamentally change business performance (George Westerman, MIT)
Whilst the travel industry was one of the first adopters of e-commerce and remains one of the web’s largest e-commerce sectors, individual travel companies – particularly tour operators and DMCs – have been relatively slow to go digital. We still see many companies using request forms on their websites rather than live booking/quotation tools; we still see a lot of companies with websites that have hardly changed in years; and we still see a lot of companies failing to market their business effectively online, still devoting most of their marketing budgets to pressing the flesh at trade shows rather than on SEO, PPC or content marketing.
You don’t need us to tell you, but COVID-19 has absolutely decimated the travel industry. Thousands of businesses have folded, an estimated 100m jobs lost (a third of the global travel industry workforce), billions of dollars lost to the global economy.
But finally, after 18+ months of misery, we are starting to see the green shoots of recovery. Countries are beginning to reopen, domestic travel is booming, planes are beginning to take to the skies again, and travellers are starting to get itchy feet. If you’re a DMC and you’re still standing, first of all – well done! Secondly, you’re in good shape to benefit from the gradual return of travel. Here are eRoam’s five tips for making sure you don’t just survive COVID-19, but thrive in the aftermath…